Hardware Zone Pte. Ltd. :: IT.Media.Synergy

Executive Profiles

Timeline

The Singapore Overclocker's Group (SOG) was formed as a precursor to Hardware Zone and was given free web domain and space by Singapore ONE.

Hardware Zone Pte Ltd was incorporated and became a massively popular online portal for price guides and tech reviews in Singapore.

Hardware Zone received tremendous growth in its entity after raising 1.5 million in capital in December 1999 to December 2000.

On 16th March 2001, Hardware Zone Pte Ltd launched the first Hardware Zone Awards 2000 (HZA), an annual undertaking that will provide recognition to the best computer hardware and consumer products released in the market. The award also serves to continuously promote product excellence in hardware manufacturing, design and quality of products in the computer industry.

On 30th March 2001, Mr. Jackie Lee, Chairman and CEO, emerged as one of the top 13 finalists for the 1st ASME Netrepeneurs of the year Award 2001 out of 135 nominees.

Hardware Zone Pte Ltd launched the first homegrown IT magazine in Singapore, HWM. The 100% in-house generated content publication received an overwhelming response from its pre-launched online subscription drive in June 2001. The magazine is an extension of the company's well-known online IT publication, which provides readers with new IT product features, news reports, product comparisons, DIY guides, mobile computing reviews as well as the latest in IT gaming.

Backed by popular demand, Hardware Zone expanded its online content with the launch of www.gameaxis.com to highlight the growing advancements of the interactive entertainment industry and provide the hottest gaming news and reviews.

The popularity of the GameAxis® brand sparked off the creation of the www.xboxaxis.com, a microsite dedicated to the emerging fanbase of Microsoft's very first videogame console system.

Hardware Zone Pte Ltd launched its portal in Malaysia along with the Malaysian edition of its highly successful Singapore counterpart, HWM, thus putting her plans for expansion into action.

The launch of Hardware Zone PortaLites kicked-off in Singapore, closely followed by local-centric versions in Malaysia, China and Vietnam.

Hardware Zone Pte Ltd launched its free gaming magazine, GameAxis® Unwired. The magazine is a printed version of the GameAxis® website and features the latest in gaming news and event coverage, reviews and previews of the hottest game releases spanning platforms such as the Microsoft Xbox to Nokia's N-gage.

Nokia's foray into the videogame market with the N-Gage mobile gaming device was spurred the creation of http://ngage.gameaxis.com , a microsite devoted to information such as news and reviews of N-Gage games in the market.

Hardware Zone Pte Ltd launched its Thai edition of HWM with content and languages specific to the country enabling a wider reach in the regional IT market.

Hardware Zone Pte Ltd launched the first issue of PHOTOi ™ in Singapore in response to the rise of the photographic community in Singapore.

Hardware Zone Pte Ltd officially launched the Thai edition of HWM and GameAxis® Unwired with the honored attendance of Thai ICT Minister Surapong Suebwonglee.

In the same month, the Malaysian edition of GameAxis Unwired celebrated its launch as a paid magazine based on the massive popularity for interactive entertainment with MMORPG's in the country.

Team Singapore and GameAxis combined their efforts in creating a community-building experience between Singaporean athletes and gamers with Challenge Reality: Game to Fame.

GameAxis was the Official Games Media in the WCG 2004 Singapore Finals which generated record participation of 1,400 gamers.

Green Dot Internet Services Takes an Invested Stake in Hardware Zone.

Hardware Zone Pte Ltd launches HWM Philippines for readers across Manilla, Luzon, Visayas and Mindano.

PHOTOi™ undergoes magazine revamp in celebration of its 1st year anniversary in Singapore

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