PHOTOi represents
the visual and photographic arts in Singapore as the brand name
trusted by avid photographers and casual hobbyists. The popularity
of digital cameras and the growing consumer adoption rates quickly
established the need to provide adequate and accurate information
to the community, to which PHOTOi has proudly developed through
its print publication and online portal.
With a print and distribution run exceeding 35,000
copies, PHOTOi is by far the largest free photography magazine
in Singapore. Every month PHOTOi is eagerly sought after
for first-hand news of photo events, instructional lesson, tips
and tricks for photographers and releases of the latest photography
equipment. Its feature stories and themes that cover a range of
diverse photography subjects from travel to macro photography,
with showcases of colourful pictorials that bring out the best
in each art form.
PHOTOi also serves as a viable tool to publicise
community programs such as workshops, seminars and competitions
for both amateur and professional photographers to be actively
involved in. Likewise, professional photographers are called upon
to showcase their prominent work and share their experiences for
the benefit of the community and in turn, enhance the familiarity
of their work to a captivated audience. Online, www.photoi.org
is home to a gallery of beautiful images from its community members
and is host to grand photography competitions for enthusiasts
locally and around the world.
Advertisers looking at the "big picture"
will definitely see value as PHOTOi continues to enjoy tremendous
response from the community of ready consumers committed to their
craft.

- News
Latest news and offerings to the world of photography including
industry and personality news section.
- First Bites
The latest photographic and peripheral products available
in Singapore are showcased here.
- Snapshotz
A series of comment and editorial articles by leading Singaporean
photographers, talking about their passion for photography
and photographic adventures they are currently experiencing.
These include regular contributors as well as invited guest
writers. This section caters to those who want to experience
what others are achieving in the photographic world today.
- In Focus
This section focuses on the reader with a chance for each
one to display their skills through the four main photo-display
sections which includes results from various photography competitions.
- Mastes of their craft
Local professional photographers are called upon to showcase
their prominent work and share their experiences for the benefit
of the community and in turn, enhance the familiarity of their
work to a captivated audience.
- Happenings
A service to provide readers with a detailed chart on what
photo events, gatherings, competitions and exhibitions are
happening every month in Singapore.