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The first homegrown IT magazine in Singapore bridges the gap between tech-savvy consumers and broadens the appeal of IT culture to a mass market, a formula successfully replicated over the years with HWM Malaysia and HWM Thailand.

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HWM: Singapore, Malaysia, Thailand, Philippines
www.hardwaremag.com: Singapore, Malaysia, Thailand, Philippines

HWM is Singapore's leading IT publication with franchises operational in Malaysia, Thailand and the Philippines. Focusing on its 3C content - Computers, Consumer Electronics, Communication- HWM reveals the must-have gadgets and gear available with in-depth product analysis and exposes the latest technological trends and breakthroughs around the world for readers across Asia.

HWM is informative, engaging, and champions the seamless integration of technology as vital aspects of everyday life. Presenting content with an appeal to both IT enthusiasts and casual consumers alike, HWM is perfect for working professionals with hectic schedules, IT-savvy individuals without the convenience of an Internet access and the newly initiated seeking knowledge into the vast world of IT and Consumer Electronics.

HWM sets itself apart from other IT and CE publications with various strengths standing testament to its eminence as Singapore's leading IT magazine. It boasts 100% in-house generated content, technically competent write-ups backed by a comprehensive technical testing methodology, outstanding designs that have garnered praise from agencies and IT companies worldwide, prompt and punctual production and on-going supplementary guides that enhance the magazine's quantitative and qualitative aspects.

Highly acclaimed by industry watchers and readers alike, HWM guarantees advertisers the power, access and market reach to achieve their goals and enable consumers with the "Power to Decide".

Why You Should Advertise With HWM

  • Home-Ground Advantage
    As the first 100% locally produced IT magazine, our content direction correctly identifies the needs and interests of tech-savvy Singaporeans, earning their invaluable respect and support to become the leading IT magazine in Singapore.

  • Regional Reach
    With franchises operating in Malaysia, Thailand and Philippines, HWM brings its total distribution reach to 150,000 across South East Asia. Special advertising packages are available for advertisers looking into targeting a regional scope for their products.

  • Cross-Platform Charisma
    HWM core readers are also members of www.hardwarezone.com®, an online IT portal that generates well over 32 million page views monthly with 160,000 registered users to date. Advertise can capitalise on this interaction and create specially targeted promotions, sponsorships and advertorials marketed across our affiliated media channels.

  • His World Magazine
    HWM readers are predominantly male and IT savvy PMEB's working in related industries. Their immediate area of interest is in gadgets and IT components, but interests can also be gender-specific with products such as cars, toiletries and services for men. Advertisers from these industries will be reaching the right market with HWM.

  • Cutting Edge Marketing
    HWM regularly features supplementary guides that explore in great detail interesting trends in the IT market, gift guides and advertorials supplements. For advertisers looking for maximum exposure, HWM caters for various creative buys and crafts effective marketing campaigns to meet your desired objectives.

HWM: Content Guide

  • In Front
    The hottest announcements, news and photo coverage of current IT trends gets the frontline treatment for the immediate attention of HWM readers.

  • Gearin' Up
    Nobody knows their gadgets like we do and absolutely nobody cares more about testing the latest components to their utmost capability like we can. Gearin' Up is a grand showcase of the coolest gadgets available in the market with concise ratings review for the convenience of our readers.

  • The Major Stories / Shootouts
    The feature section of HWM concerns a wide scope of trends and activities that affect the daily lives of tech-savvy individuals. Each issue also highlights an intensive product evaluation of the coolest IT gadget or component to benefit HWM readers with making the right purchasing choice.

  • Tech Guides
    Our talented editorial team is translated from geek-speak to an easy to use tutorial on hardware components and excellent software applications.

  • The Business
    For the enterprise-level executives and hardcore IT enthusiast, this section contains the insightful one-on-one interviews with the movers and the shakers in the IT industry.

  • After-Sessions
    We put the logical reasoning of our readers to the test with a brand new Wordsearch Puzzle each month. Code-breakers and puzzle masters stand a chance to win a cool gadget!

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