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Hardware Zone expands to Indonesia


Singapore - 20 May, 2005 -
Following suit on our recent success with HWM Thailand winning the accolade of 3rd best selling IT magazine, Hardware Zone Pte Ltd is proud to announce the launch of HWM Indonesia.

With the launch, HWM will increase current circulation to 180,000 and boost total reach up to 540,000 readers. This launch follows on the heels of CMP Business Media closing all its 'hi-tech' print titles. "Whilst CMP felt that worldwide IT publishing trends didn't justify the existence of it's Asia Media arm, HWM has seen tremendous regional growth both in readership and advertising revenue, thus we saw it timely to set up our 5th node in South East Asia." Said Dr. Jackie Lee, CEO of Hardware Zone Pte Ltd. "HWM will continue to work hard to fill in the small gaps left by these publishers. We will persevere with providing readers quality tech news and reviews."

A full fledged 3C (Computers, Consumer Electronics and Communications) title, HWM is definitely on target for capturing a growing number of readers as more consumers and increasing purchasing power continue to fuel growth for that market.

Offering content both in breadth and depth in the 3C area, HWM supports the progress of the burgeoning Indonesian electronics and electrical goods industry by providing quality reviews and exceptional editorial content.

"We are confident that HWM is a product that the Indonesian market needs in the IT publishing arena." Said Mr. Martin Wijaya, General Manager of Hardware Zone Indonesia. "Detailed analyses of a wide scope of computer, consumer electronics and communications products will bestow Indonesian readers the Power to Decide."

Hardware Zone Pte Ltd has grown from strength to strength with steady expansion into Malaysia, Thailand and Philippines in the last 3 years. Combined with localized versions of www.hardwarezone.com® called Portalites, the company has been steadily expanding its reach in South-East Asia with top-quality IT content and services.

With rapid growth in the IT and telecommunications industry estimated by Rachmat Gobel, Chairman of the Indonesian Electronics Association to grow by 10% to US$7.3 billion- HWM is poised to support and benefit from the tremendous potential afforded by the local market.


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