Singapore - 20 May, 2005 - Following
suit on our recent success with HWM Thailand winning the accolade
of 3rd best selling IT magazine, Hardware Zone Pte Ltd is proud
to announce the launch of HWM Indonesia.
With the launch, HWM will increase current circulation
to 180,000 and boost total reach up to 540,000 readers. This launch
follows on the heels of CMP Business Media closing all its 'hi-tech'
print titles. "Whilst CMP felt that worldwide IT publishing
trends didn't justify the existence of it's Asia Media arm, HWM
has seen tremendous regional growth both in readership and advertising
revenue, thus we saw it timely to set up our 5th node in South
East Asia." Said Dr. Jackie Lee, CEO of Hardware Zone Pte
Ltd. "HWM will continue to work hard to fill in the small
gaps left by these publishers. We will persevere with providing
readers quality tech news and reviews."
A full fledged 3C (Computers, Consumer Electronics
and Communications) title, HWM is definitely on target for capturing
a growing number of readers as more consumers and increasing purchasing
power continue to fuel growth for that market.
Offering content both in breadth and depth in the
3C area, HWM supports the progress of the burgeoning Indonesian
electronics and electrical goods industry by providing quality
reviews and exceptional editorial content.
"We are confident that HWM is a product that
the Indonesian market needs in the IT publishing arena."
Said Mr. Martin Wijaya, General Manager of Hardware Zone Indonesia.
"Detailed analyses of a wide scope of computer, consumer
electronics and communications products will bestow Indonesian
readers the Power to Decide."
Hardware Zone Pte Ltd has grown from strength to
strength with steady expansion into Malaysia, Thailand and Philippines
in the last 3 years. Combined with localized versions of www.hardwarezone.com®
called Portalites, the company has been steadily expanding its
reach in South-East Asia with top-quality IT content and services.
With rapid growth in the IT and telecommunications
industry estimated by Rachmat Gobel, Chairman of the Indonesian
Electronics Association to grow by 10% to US$7.3 billion- HWM
is poised to support and benefit from the tremendous potential
afforded by the local market.