Singapore - March 8, 2004 - At Hardware Zone Pte Ltd, we take pride in identifying IT trends for our clients and customers as the de facto One-Stop-IT-Hub in South East Asia. Branding is the key to success as local tech-consumers identify immediately with www.hardwarezone.com® and its range of publications, HardwareMAG® (HWM), GameAxis Unwired® and PHOTOi™ as the mark of quality assurance for everything related to consumer technology, interactive entertainment and the visual arts.

Likewise, McDonald's is well recognised as the world's largest fast casual restaurant chain with 125 outlets operating across Singapore, and serving more than 1 million customers a week. The launch of McDonald's Delivery Service in 2003 is a milestone as it means offering customers even greater convenience and accessibility to McDonald's food, assured for its quality and taste.

Combine the two brands and what you get is a marketing strategy that is so ingenious that its very name invokes an instant creative synergy. Introducing the MegaByte Family Meal, a joint initiative with McDonald’s Delivery Service and Hardware Zone Pte Ltd. This special home-delivery promotion will run nationwide throughout the month of April.

The first 5000 patrons to order a MegaByte Family Meal (valued at $25.80) can enjoy great value through the combination of McDonald's great-tasting food and Hardware Zone's fantastic magazine bundle comprising of HardwareMAG®, GameAxis Unwired® and PHOTOi™ (valued at $6.90) for the whole family to enjoy. The campaign is thus designed to raise brand awareness with a general audience that lies beyond the boundaries of the IT community.

The MegaByte Family Meal will be communicated aggressively through 1 million McDonald’s Delivery Service leaflets to be distributed island-wide and generate an intense demand for our products. With two premium brands and one great offer, we’re thrilled to deliver great value to our customers!