Singapore - 5 August, 2004 - It is refreshing to note that in the ever-changing landscape of fast-moving technology, you can always rely on www.hardwarezone.com® to consistently deliver the best in IT news, reviews and services as the premiere online IT media channel in Singapore.

Hitwise, the leading online competitive intelligence service provider has recently announced the second consecutive award for www.hardwarezone.com® receiving the coveted No. 1 spot for the period dating between April - June 2004 in the Computers and Internet-Hardware category. Inclusively, the website has reached the No 1 spot in the News- IT and Media category and is also ranked 4th as a search term used by viewers to access the page, garnering a healthy 6.14% out of all search terms alongside famous brand names such as Panasonic, Canon and Sony.

"We are pleased that these findings evidently affirms our status as a quality IT content provider which is greatly enjoyed by the local community," said Lim Chuan Jer, Product Manager of www.hardwarezone.com®.

Now with a base of operations in Singapore, Hitwise actively collates its data via various methods such as ISP's activity logs, behavioral monitoring networks and proprietary Internet trawling technologies to monitor the surfing habits of local Internet users, thus accurately presenting a clear depiction of www.hardwarezone.com® consistent popularity with the local IT community.

But perhaps more importantly, recent results from Hitwise have proven that it also attracts the interest of casual Internet users who rely heavily on search portals to arrive at www.hardwarezone.com®. "These new findings have proven that our outreach is extensive and clear with new users," said Lim Chuan Jer, Product Manager for www.hardwarezone.com®.

"The consecutive Hitwise awards given to www.hardwarezone.com is based primarily on its brand prominence to new users and high traffic to its website," said Tessa Court, CMO for Hitwise. "We congratulate them on their success and will be charting their progress as we increase our regional scope."

In recent months, www.hardwarezone.com® has implemented a series of great new services which includes a Premiere Classified Ads program to ensure greater visibility for resellers and rolling out the massively popular IT price guides in Malaysia. Looming on the horizon is the launch of HardwareZone Philippines PortaLite, the latest addition to an extensive regional family that includes China,
Malaysia and Vietnam that will provide the same standard of quality content and services that is synonymous with the brand.

"Our dedicated efforts to provide quality content and services have ensured our leading status as the premiere IT Media with great brand recognition," said Jereme Wong, Hardware Zone Media Director, "We will continue the tradition with persistent effort and look forward to Hitwise charting our path into the region in the near future."